Watch incredible transformations happen live on the show floor. From special effects makeup to beauty demonstrations, this zone showcases the artistry behind the magic. Live transformations where glam meets gore. Beauty, horror, and rebirth intertwine.

Whether it’s meeting our Vegas monsters and Masters of Makeup and SFX, getting either a glam or gore makeover, seeing HallowQueens hit the stage, or doing a little pamper shopping… The SFX and Beauty zone will serve face, fear and fun for all. It’s treat, treat, treat in this zone.